INNOVATION PROJECTS FUNDED
Gallucci Digital Export: new solutions for connected markets
The actions developed through the project open up great opportunities for the company in terms of sales process efficiency and digital marketing strategies, also allowing for an improvement in the ability to react quickly to new market needs.
The introduction of new ICT sales technologies and new methods of promotion and interaction with consumers are fundamental for the company's digitalization and internationalization process, as well as for the efficiency of the production process.
Objectives
- Digitalization and integration of sales processes
- Strengthening of online presence
- Development of foreign trade
Results
The project allowed the company to orient its product marketing strategy towards more stable and secure markets, focusing on the Continental European and United States markets.
PROJECT CO-FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND. THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION IS € 40,000.00
FINANCED INNOVATION PROJECTS
PROJECT: "Monte Urano, district of footwear excellence: Know-how grows, to conquer new international markets"
PROJECT: "Monte Urano, district of footwear excellence: The know-how
grows, for the conquest of new international markets"
Project objectives:
Development of a synergistic and coordinated internationalization strategy for the target countries JAPAN and USA, which includes the ideation of specific products, marketing activities, temporary showrooms in the Target Countries and in the Marche region for product presentation.
Expected Results:
- Strengthening of the companies' image through specific marketing activities in target markets
- New innovative products specific to target markets
- Adoption of innovative digital tools (e-Commerce, CRM, 3D model virtualization, etc.)
- Strengthening of the sales network
Total project budget: 520,700.00 euros
EU funding: 327,090.00 euros
Elisabet srl (lead partner)
Budget: 243,840.00 euros
EU funding: 149,288.00 euros
GALLUCCI SRL (partner)
Budget: 139,700.00 euros
EU funding: 81,790.00 euros
KELTON S.R.L. (partner)
Budget: 137,160.00 euros
EU funding: 96,012.00 euros
PR MARCHE FESR 2021/2027
CUP: B68I25001660007
To learn more, consult the national unique portal opencoesione.gov.it
